We have seen again and again that the fastest way to save lives is by working together. That is why peer-to-peer fundraising is so powerful. When you launch a personal page and ask the people who trust you to give, compassion multiplies. Your voice reaches friends we would otherwise never reach with an email; your story turns bystanders into defenders. One page becomes vet care. One text becomes a safe shelter. One share becomes pressure for justice.

This #GivingTuesday, your page can rally a community to act on behalf of animals who are waiting for rescue, healing, and freedom.

Right now, shelters are stretched. Elder elephants still stand on hard surfaces behind glass. Wild neighbors continue to lose habitat to humans. Cruelty cases require evidence, experts, and persistence to win in court. These challenges are real, and so is the hope you create.

Because of supporters like you, lives have changed this year. Dogs rescued from slaughter felt warmth and safety. Tule elk finally walked where fencing once trapped them. Animals in our care received food, medicine, and the steady love that heals. Investigations and legal advocacy moved forward. When you act, change happens.

Setting up your page is quick and meaningful. Here’s a simple path to launch today.

Step 1 — Start your page. Search “fundraisers” on Facebook and Click “+ Raise Money” to create your personal page for In Defense of Animals.

Step 2 — Select an Organization to support. Either search for or select “In Defense of Animals” 

Step 3 — Set a bold goal! Choose a goal that excites you, either $250, $500, or $1,000. Every dollar fuels rescue, vet care, sanctuary support, and advocacy.

Step 4 — Make it personal. Upload a photo with eyes in the frame. Remember, connection matters. Add a one-line story that says why you care. Keep it real and specific. You can try this:

I’m raising lifesaving funds for In Defense of Animals so more lives are saved, healed, and set free. Please give what you can today.

Step 5 — Lead by example. Make the first gift on your own page. It sets the pace and shows your commitment.

Step 6 — Invite your circle. Ask 10 people directly by text, DM, or email. Use names. Be clear and grateful. Copy-and-paste text:

Will you chip in $25 to my #GivingTuesday fundraiser for In Defense of Animals? Your gift becomes food, medicine, rescue, and justice. I’ll celebrate you on my page. Thank you for helping today.

Step 7 — Share updates. Post once when you launch, once mid-campaign, and a final push the morning of #GivingTuesday. Celebrate milestones at 25%, 50%, and 75%. Social post to launch:

I’m all in for #GivingTuesday. I’m raising funds for In Defense of Animals so more lives are saved, healed, and set free. Give what you can today and share.

Step 8 — Thank fast, thank often. Gratitude fuels momentum. Tag and thank donors in real time. A quick thank-you you can use is:

Your gift just turned fear into hope. Thank you for showing up for people and other animals today.

Pro tips:

• Name your why. Use one sentence and choose the raw and real.
• Use a goal that feels just a little brave. Stretch goals inspire gifts.
• Offer a small match if you can, saying, “I’ll match the next $100,” jump-starts movement.
• Ask early and often. Launch now, remind once this weekend, and again on #GivingTuesday morning.
• Keep it human. Short texts outperform long posts.
• Make it easy to say yes. Suggest $15, $25, or $50, and be sure to welcome every gift.
• Honor non-financial support. Some friends can’t give; asking them to share your page still saves lives.

Are you ready to change a life today?

Start now, and your initiative becomes someone’s future.