Wild and Wooly, a New York-based startup, has unveiled a line of iPhone cases made from real fur. It brags about offering both “ranch-raised and free-range fur options.” Its “ranch-raised” fur comes from filthy fur farms, where predators such as mink and foxes are unnaturally kept in cramped wire cages and brutally killed only for their skins. Animals on fur farms are killed by being swung from their feet headfirst into the ground, or by being grabbed by tongs and stuffed into crude boxes for gassing, or by anal or genital electrocution. Often, the animals are only stunned and wake up to find themselves being skinned alive. This suffering for pointless, frivolous products must stop now!

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